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CHIC FLOORS

Chic Floors, a flooring brand of the MENA-KIM Group with over 25 years of industry experience, provides customized flooring solutions, premium wooden products, and complete supply and installation services across the UAE and Canada..

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About The Client

Leading Flooring Supplier in Dubai

Chic Floors stands tall as one of the most sought-after flooring companies in Dubai. But, despite their big name and reputation, they were unable to make the most of their business online and generate new leads. They approached Aun Digital to formulate an effective PPC advertisement strategy to improve their ROI.

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Duration

4 Months

Industry

Flooring & Interior Solutions

Service Provided

PPC

Target Market

UAE

Key Achievement

35% more high-quality leads

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What Project Challenges Did We Face?

During the campaign, we faced multiple challenges including market competition, audience targeting, and ad optimization. By analyzing performance data and refining strategies, we successfully overcame these obstacles and delivered strong results.

Audience Targeting

Reaching the right people was initially difficult due to the diverse markets in the UAE. We refined audience segmentation, tested multiple demographics, and optimized targeting to ensure high-quality leads and campaign efficiency.

Budget Allocation

Maximizing ROI across platforms required careful budget management. We monitored performance daily, shifted budgets to high-performing campaigns, and minimized wastage while maintaining consistent lead generation.

Ad Competition

The flooring industry has high PPC competition. We created unique ad copies, leveraged long-tail keywords, and continuously optimized bids to outperform competitors and capture user attention.

Lead Quality

Not all leads were relevant at first, affecting conversion rates. We implemented better keyword filters, landing page improvements, and audience refinements to improve lead quality and campaign effectiveness.

Audience Targeting

Reaching the right people was initially difficult due to the diverse markets in the UAE. We refined audience segmentation, tested multiple demographics, and optimized targeting to ensure high-quality leads and campaign efficiency.

Budget Allocation

Maximizing ROI across platforms required careful budget management. We monitored performance daily, shifted budgets to high-performing campaigns, and minimized wastage while maintaining consistent lead generation.

Ad Competition

The flooring industry has high PPC competition. We created unique ad copies, leveraged long-tail keywords, and continuously optimized bids to outperform competitors and capture user attention.

Lead Quality

Not all leads were relevant at first, affecting conversion rates. We implemented better keyword filters, landing page improvements, and audience refinements to improve lead quality and campaign effectiveness.

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The Results

Our targeted PPC campaigns for Chic Floors significantly increased their online visibility and lead generation. By optimizing ads, refining audience targeting, and monitoring performance, we achieved strong engagement, high-quality leads, and measurable ROI across UAE.

    High-Intent Leads

    35%

    Cost Per Lead Reduction

    25%

    Click-Through Rate (CTR)

    4.8%

    Ad Impressions

    70%

    High-Intent Leads

    35%

    Cost Per Lead Reduction

    25%

    Click-Through Rate (CTR)

    4.8%

    Ad Impressions

    70%

    Client Testimonial

    “Working with AUN’s PPC team has been fantastic! Their strategic approach and continuous optimization helped us generate quality leads and improve our online presence. We’re seeing real growth across the UAE.”

    Anmar Al KamilCEO & Founder | Chic Floors
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