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Oilly Hair Care Salon

Oilly Haircare Salon is a prominent self-care & vitality brand in Dubai, providing professional hair, nail, and skin care services throughout the UAE. The brand provides high-quality, effective solutions tailored for contemporary lifestyles, promoting healthier, stronger, and more vibrant hair, nails, and skin.

Case Study Background

About The Client

Luxury Haircare and Salon Experiences

AUN Digital boosted Oilly Haircare Salon’s digital visibility by creating captivating and interactive content. It successfully advertised their hair, skin, and nail services by engaging with beauty enthusiasts across UAE.

Industry

Health and Beauty

Services

SMM

Region

UAE

Platforms

Facebook, Instagram, YouTube

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Case Study Background

Challenges & Solutions

Aun Digital’s social media team conducted a thorough audit of Oilly Haircare Salon’s digital footprint and recognized issues including minimal engagement, inconsistent brand representation, and limited visibility. The SMM team enhanced the brand's digital visibility by developing a comprehensive content strategy. The creative team made sure every post represented Oilly Haircare Salon’s competence in hair, skin, and nail services by providing captivating and result driven content for their audience throughout the UAE.

Low Engagement

Oilly Haircare Salon’s presence on social media was irregular, resulting in few interactions, low audience engagement, and restricted community growth.

Inconsistent Branding

The brand’s pages had inconsistent visuals and messaging, making the communication of expertise in hair, skin, and nail care difficult.

Competitive Audience

With many beauty and wellness brands battling for attention in the UAE, making a mark for itself in the digital world was a major problem.

Performance Issues

Content was not entirely tailored for social media algorithms, leading to reduced reach, fewer impressions, and limited overall exposure.

Low Engagement

Oilly Haircare Salon’s presence on social media was irregular, resulting in few interactions, low audience engagement, and restricted community growth.

Inconsistent Branding

The brand’s pages had inconsistent visuals and messaging, making the communication of expertise in hair, skin, and nail care difficult.

Competitive Audience

With many beauty and wellness brands battling for attention in the UAE, making a mark for itself in the digital world was a major problem.

Performance Issues

Content was not entirely tailored for social media algorithms, leading to reduced reach, fewer impressions, and limited overall exposure.

Case Study Background

The Results

Our strategy focused on developing engaging social media content that supported Oilly Haircare Salon’s brand awareness and attracting clients for their services. Simultaneously, targeted campaigns were run to enhance Oilly Haircare salon’s social media presence,making their position stronger in the UAE’s beauty and wellness sector. Working with this social media marketing company in Dubai was a game-changer for Oilly Haircare salon. They understood our brand, created consistent content, and helped increase our reach and engagement across all platforms.

    Recognition

    87%

    CTR

    5.5%

    Social Traffic

    158%

    Social Conversions

    56%

    Recognition

    87%

    CTR

    5.5%

    Social Traffic

    158%

    Social Conversions

    56%

    Client’s Review

    Working with AUN Digital, a social media marketing company in Dubai proved to be a game changing experience .They understood our brand, produced consistent content, which helped us in boosting our reach and engagement across all platforms.

    Oilly Hair Care SalonCeo
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