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CHIC FLOORS

Chic Floors is the leading flooring company in Dubai under the umbrella of the MENA-KIM group, providing flooring solutions for both residential and commercial spaces across the UAE.

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About The Client

Flooring Company Providing Premium Flooring Solutions

AUN Digital powered up Chic Floors’ social media engagement by creating consistent and engaging content, which helped the client stand out from competitors and capture the attention of social media audiences.

Industry

Flooring

Services

SMM

Region

UAE

Platforms

Facebook, Instagram, YouTube

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Challenges & Solutions

AUN's social media team carries out a complete audit and discovered issues such as low engagement and branding. The SMM team improved online presence by creating structural content plan. The creative team made sure each post reflected brand's expertise and solutions.

Low Engagement

At the start of the partnership, Chic Floors’ social media efforts were not structured and were underperforming. AUN Digital’s social media team established clear goals, helped Chic Floors improve reach, visibility and audience engagement.

Inconsistent Branding

Chic Floors’ pages suffered from inconsistent visuals and messaging, which weakened their brand appearance and made people harder to engage clients effectively.

Competitive Audience

Chic Floors faced the challenge of gaining recognition in a competitive UAE market, with various flooring companies competing online. Consistent communication and smart targeting became important for visibility.

Performance Issues

Chic Floors' social content was not aligned with platform algorithms, causing limited visibility and reduced impressions. This issue needed an instant solution so can be maximize the effectiveness of Chic Floors’ brand messaging can be maximized.

Low Engagement

At the start of the partnership, Chic Floors’ social media efforts were not structured and were underperforming. AUN Digital’s social media team established clear goals, helped Chic Floors improve reach, visibility and audience engagement.

Inconsistent Branding

Chic Floors’ pages suffered from inconsistent visuals and messaging, which weakened their brand appearance and made people harder to engage clients effectively.

Competitive Audience

Chic Floors faced the challenge of gaining recognition in a competitive UAE market, with various flooring companies competing online. Consistent communication and smart targeting became important for visibility.

Performance Issues

Chic Floors' social content was not aligned with platform algorithms, causing limited visibility and reduced impressions. This issue needed an instant solution so can be maximize the effectiveness of Chic Floors’ brand messaging can be maximized.

Case Study Background

The Results

So, our approach involved creating compelling social media content that helped Chic Floors improve brand visibility and get qualified leads. Alongside this, we ran targeted campaigns and optimized Chic Floors’ social media profiles and reinforced their reputation among the UAE’s flooring businesses.

    Recognition

    90%

    CTR

    5.6%

    Social Traffic

    160%

    Social Conversions

    56%

    Recognition

    90%

    CTR

    5.6%

    Social Traffic

    160%

    Social Conversions

    56%

    Client’s Review

    AUN Digital did an exceptional job on our Social Media. The SMM team put all their efforts into lifting up Chic Floor’s Social Media profiles. The team was responsive. Their strategy was on point. Truly grateful for their service in lifting up Chic Floors on social media.

    Anmar Al KamilCEO & Founder | Chic Floors
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