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JUMEIRAH ISLANDS CLUBHOUSE | JOE'S BACKYARD

Joe Backyard is a neighborhood gastropub that has two branches in Dubai, namely Festival City and Jumeirah Islands Clubhouse. They are a part of Sunset Hospitality Group and provide casual dining and weekly events such as Blooze Mondays, Joe Girlz, Mates Rates, Wing Ding Wednesdays, Saturday and Sunday Brunches, and Out of Office events, which form a lively community dining experience.

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About the Client

Your Neighborhood Gastropub with Great Vibes & Food

Joe Backyard, a well-known gastropub within the Sunset Hospitality Group, collaborated with AUN Digital to create a community-oriented and fun website. We designed an energetic, event-based platform that reflects their casual dining experience, weekly deals, and neighborhood feel, and improves their presence as the place to visit in Dubai as a gastropub.

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Duration

3 Months

Industry

Hospitality (Gastropub and Casual Dining)

Services

Web Development

Location

UAE (Dubai - Festival City and Jumeirah Islands)

Technologies

WordPress

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Project Challenges

The client required a gastropub site that would reflect their relaxed, neighborhood feel and advertise weekly events as well as reservations. Our team provided a warm, welcoming design, event calendars, menu display, and easy booking functionality. The developers created a responsive site with a dual-location feature, event management, and social media integration.

Multi-Location Architecture

In the case of two destinations, we created a landing page that led to Festival City or Jumeirah Islands Clubhouse websites with a similar brand personality.

Event-Centric Promotion

Traffic is generated by weekly events such as Blooze Mondays, Joe Girlz, Mates Rates and Wing Ding. We designed high-profile banners, schedules, and bookings to increase attendance.

Personality of Community Brand

We have bottled the gastropub atmosphere of the neighborhood, warm design, welcoming text, and colorful images that are easy to approach.

Social Media Integration

Instagram is a community-driven platform. To create social proof and engagement, we included live feeds of guest photos, food, and events.

Multi-Location Architecture

In the case of two destinations, we created a landing page that led to Festival City or Jumeirah Islands Clubhouse websites with a similar brand personality.

Event-Centric Promotion

Traffic is generated by weekly events such as Blooze Mondays, Joe Girlz, Mates Rates and Wing Ding. We designed high-profile banners, schedules, and bookings to increase attendance.

Personality of Community Brand

We have bottled the gastropub atmosphere of the neighborhood, warm design, welcoming text, and colorful images that are easy to approach.

Social Media Integration

Instagram is a community-driven platform. To create social proof and engagement, we included live feeds of guest photos, food, and events.

Case Study Background

The Results

Joe Backyard was looking for an entertaining, friendly site that would attract people to attend and book events. We provided a platform full of energy and aesthetics that makes them the favorite gastropub in the neighborhood and creates regular reservations for brunches and weekly events.

    Site Speed

    88%

    Optimization

    100%

    User Engagement

    83%

    Reservation Rate

    86%

    Site Speed

    88%

    Optimization

    100%

    User Engagement

    83%

    Reservation Rate

    86%

    Client Testimonial

    AUN Digital has made the site welcoming and warm, just as our venues. We have been getting high bookings in events, particularly in our weekly specials and weekend brunches.

    Antonio GonzalezJoe Backyard | CEO, Sunset Hospitality Group
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